History of Online Targeted Advertising

1994: the first display ad appeared on HotWired

1997: GoTo.com's launch and the beginning of pay-per-click

2000: Google launched AdWords

2003: Yahoo acquired GoTo.com (rebranded as Overture)

2008: display ad revenue at $19.7 billion

2013: search ad revenue at $49.1 billion

2013: display ad revenue at $33.9 billion

2017: display ad revenue expected to reach $50 billion

In 23 years since the launch of the first display ad for AT&T by HotWired, the industry of online targeted advertising has been tremendous growth and success. By 2017, display ad revenue is expected to reach $50 billion. Other forms of online targeted advertising (search and mobile) are expected to increase in revenue as well.

To learn more about the history of online targeted advertising, read this article on Sojern.

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