We are Adbusters, a team of curious minds investigating targeted advertising. Targeted advertising is the placement of ads based on demographics, past buying or browsing history, and behavioral activities. These data are produced by Internet users and analyzed by advertisers.

 

In a world where companies know so much about us and we know so little about them, it is important to be informed about how our data is being used for ad targeting.

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Our goal is to unpack this technology by delving into its history, techniques, and controversies. Join Adbusters as we research targeted advertising to understand its context (social and cultural aspects surrounding targeted advertising) and content (technical aspects of targeted advertising).