Elevator Pitch

Team Adbusters is currently at work on an elevator pitch. The purpose is to introduce our technology of interest and share a preview of the technology's context and content. Below is a short script for our elevator pitch this Thursday:

"Tailored advertising is a new form of online marketing where large companies such as Google and Facebook collect huge data sets containing information about the internet usage of millions of individuals. They use that information to target advertisements to very specific groups of people. We will unpack how tailored advertising became an effective ad technique along with the ethics and internet users’ opinions surrounding it."

#targetedadvertising #elevatorpitch