An Introduction to Team Adbusters

Hello everyone! We are Adbusters, a team of curious minds investigating targeted advertising. Our goal is to unpack this technology by delving into its history, techniques, and controversies.

Targeted advertising involves the placement of ads based on demographics, previous buying or browsing history, and behavioral activities. They are learned by collecting and analyzing data produced by the consumers themselves.

In a world where companies know so much about us and we, the consumers, know so little about them, it is important to be informed about how our data is being used for ad targeting.

Join Adbusters as we research targeted advertising to understand its context (social and cultural aspects surrounding targeted advertising) and content (technical aspects of targeted advertising).

Here is an outline of topics we will research:

• history

• techniques

• issues relating to privacy, security, and ethics

• opinions of Internet users and consumers

• effectiveness of targeted advertising

Follow us on Twitter at AdvertResearch for quick updates!

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